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THE CLUB RESIDENTS GUESTS LIGHT DESIGNING SOUND DESIGN |
DECORATIONS AWARDS SCREEN TEAM |
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Finnish club culture. It really exists. After years of hard work of promoters around Finland, it’s more visible than ever before. There are more clubs, events and parties every weekend than people can afford. There are more international DJs visiting Finland than people do recognise. Club culture is growing stronger and clubbing is the new way of life to many people around Finland. The posters of bands are replaced with posters of favourite DJs. DJs, the rock stars of the new millennium. It's not just their music, it's their track selection and the order of the tracks which matters. It's the matter of how the DJ captures the attention of the crowd. Artists, that's what DJs are, artists of the new era. Surfing around the globe and spreading their vision of the electronic music of today. Competing of the popularity of millions of clubbers around the planet. Spending more time in air planes than the countries they visit. And yet they have time to spend in the studio making new tracks to rock the crowds at every continent. Despite DJs positions as the masters of club culture it's not JUST the DJs that make the clubs anymore. Club goers demand more in exchange for their money. Decorations, dancers, lights, videos, live acts, everything one can imagine. At the same time the quantity of club goers is growing. Which leads to the situation where the promoter should think of the entirety of the event rather than just the DJ, lights or nice flyers. You can't cheat people anymore. "DJ from UK" won't do the trick, which is good, at least for the club goers. The quality and quantity of clubs are growing. But how long? That's the question. This year the Screen Team tries to arrange better parties than ever before and offer people more than just the DJs. The search of the ultimate club experience goes on. Micko / Screen 2002 |
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